Experience

As a Senior Product Marketing Manager for TELUS Digital, I led the the go-to-market strategy for Trust & Safety products, crafting empathetic, trust-driven positioning that enhanced platform credibility and user adoption. Conducted in-depth research on customer concerns, regulatory shifts, and competitive benchmarks to guide product development and messaging. Enabled internal teams with targeted toolkits and training to ensure consistent communication. Drove cross-functional alignment across product, engineering, strategy, and support teams, while analyzing product adoption and engagement to optimize safety outcomes and user trust.

2022 – 2024 | NICE Systems Ltd | Senior Product Marketing and Enablement Manager

As a Senior Product Marketing and Enablement Manager for NICE, I led the creation of a new sales enablement programs that were scalable across prioritized regions and segments with each CXone Feedback Management AE.

2021 – 2022 | CPI Card Group, Inc | Product Marketer

As a product marketer for CPI I owned go-to market strategy through demand generation and account based marketing for payment card personalization, Print On Demand, Push Provisioning and Digital, which includes positioning, messaging, copy-writing, content development, PR, presentations, sales training, sales tools, educational materials.

2011 – 2020 | XL Telecom Ltd | Product Marketing Manager

As a Product Marketing Manager for XL Telecom, I was responsible for positioning the products through development of go-to-marketing strategies, content creation, and sales enablement tools.