I’m a product marketing leader with 15+ years of experience bringing B2B products to life. I’ve built the product marketing function for start ups and scaled growth at established companies.

With a proven track record of driving product success through strategic marketing initiatives, I bring a blend of creativity, analytical prowess, and industry expertise to the table.

My specialties include sales enablement, creating engaging messaging and content, go-to-market strategies, product launches, competitive analysis, and cross-functional collaboration.

My Values

Lead by example, always be collaborative and transparent in communication

Keep it simple and engaging

Use KPIs to monitor, review and adjust

Always be learning

Career Highlights

Designed and implemented strategic marketing campaigns aligned with business goals and objectives, to drive growth.

Produced and delivered educational materials for product training and development.

Successfully orchestrated the launch of a significant new banking product into the market, ahead of schedule, ensuring a competitive edge in the market.

Formulated and executed a comprehensive Go-To-Market strategy for the product line.

Achieved 20% growth in product revenue within a 12-month period